Structure the catalogue
Products use consistent titles, descriptions, SEO fields, SKUs, A4–A2 sizes and unframed, black, oak and white frame options.
New Shopify art brand
Nishiki HouseBuilding a product catalogue around the story beneath the surface.
Nishiki House is a new contemporary koi and Japanese-inspired art brand. Its Shopify catalogue pairs each design with symbolism and a personal story, helping customers choose artwork for meaning as well as appearance.
The commercial problem
What the work needed to solve.
A large print catalogue can quickly become difficult to browse and easy to forget. The brand needed a repeatable product structure covering sizes, frames, search metadata and pricing while preserving the distinct meaning behind every artwork.
The approach
Clear decisions before decoration.
Give every design a reason
The Art in Flow system adds an original story, symbolism and a clear ‘made for’ audience to each artwork.
Launch as one brand
Facebook and Instagram content planning, gifting ideas, gallery pairings and Google Ads preparation connect discovery back to the store.
Work delivered
One connected scope.
- 01Shopify catalogue build
- 02Product and variant structure
- 03SEO-ready product copy
- 04Art in Flow story library
- 05Facebook and Instagram plan
- 06Google Ads launch planning
What the work created
Useful foundations for growth.
A scalable Shopify catalogue
New designs can follow one consistent commercial and search-ready product structure.
Distinctive product storytelling
Each print carries a memorable meaning instead of relying on visual style alone.
Coordinated launch content
Product stories, gifting, pairings and brand discovery are organised into a usable social plan.
Connected services
Relevant local coverage
A useful next step
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